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Burson-Marsteller

December 30, 1991

Mr. Gene Jakubczak
Dow Corning Wright

Dear Gene:

I hope you had a wonderful holiday!

For year end, I’ve put together a spokesdoctors activities report. Although you talk to many of the physicians regularly, this consolidated report will be helpful as a re-cap of the combined and individual activities and media placements that the Seattle-trained spokesdoctors generated between September and December 1991.

Overall, the spokesdoctors generated more than 12 million media impressions with 22 placements and contacted nearly 5,000 patients.  The physicians wrote more than 280 letters, contacted more than 300 media and 22 congressmen.  In addition, they conducted numerous other activities such as grand rounds programs and seminars.

The update is based on feedback from the eleven spokesdoctors.  Both and interview of the total activities and media placements and a detailed account of each physician’s activities are included.

Also enclosed is a media analysis, highlighting the physician media placements.  This report provides total number of impressions generated from the spokesdoctors media placements.

Best regards,

Laurie Hurley

Cc:  JMatthews

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Dow Corning Wright Spokesdoctors

Activities/Media Report

Spokesdoctors activities overview

·          Physicians contacted their patients through letters and phone calls and encouraged them to write letters to Congress, FDA and Washington

Total Patients Contacted    4,939

·         Physicians wrote their own letters to Congress, FDA or the White House.

Total Letters Written:            Approximately 282+

·         Physicians contacted local or national media

Total Media Contacted:       Approximately 303

·         Physicians secured media placements in local or national publications, newspapers or T.V. and radio broadcasts

Total number of placements:         Approximately 25

·         Physicians contacted or met with congressional members

Total number of contacts:               Approximately 22

·         Physicians conducted symposia or other educational activities.

Total Number Contacted:   Approximately 11

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Grant Stevens, M.D.

·         Contacted 2,900 patients

·         Wrote 100+ letters to Congress, FDA and Washington

·         Contacted 200 local and national media

·         Secured 10 media placements:

o   Wall Street Journal , op-ed

o   Los Angeles Times, op-ed

o   Salt Lake City Tribune, op-ed

o   Seattle Post Intelligencer, op-ed

o   Las Vegas Review-Journal, op-ed

o   KCBS-TV, Los Angeles (CBS, CH2)

o   KABC-TV, Los Angeles (ABC, CH7)

o   Rush Limbaugh Show, KFI Radio

o   Two additional radio programs

·         Met with three congressional members:

o   Rep. Mel Levine      

o   Rep. Henry Waxman

o   Rep John Seymour

·         Conducted on educational forum at Cedar Sinai Hospital

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Thomas Mitts, M.D.

·         Contacted 150 patients

·         Wrote seven letters to Congress, FDA and Washington

·         Contacted two local and two national media

o   KFRE-TV, Fresno

o   KMPH-TV, Fresno (Ind., CH26)

o   Good Morning America

o   CNN, San Francisco

·         Secured one placement in local publication”

o   Visalia Times-Delta

·         Met with three congressional members:

o   Rep Calvin Dooley

o   Rep. Ron Wyden

o   Rep. Thomas Foley

·         Wrote three congressional members

o   Rep. Henry Waxman

o   Sen. Alan Cranston

o   Sen. John Seymour

·         Sent letters to 100 broadcast doctors on 11/6

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·         Roxanne Guy, M.D.

·         Contacted 144 patients

·         Wrote 25 letters to Congress, the FDA and Washington

·         Contacted 11 local media, including:

o   Florida Today

o   Orlando Sentinel

o   WCFX-TV, Orlando (CBS,CH6)

o   WFT-TVV, Orlando (ABC, CH9)

o   WESH-TV, Orlando (NBC, CH2)

o   WBFS-TV, Miami (IND, CH33)

·         Secured two media placements

o   Florida Today

o   MacNeil Lehrer, WTTW-TV, Washington, D.C.

·         Contacted three congressional members

·         Contacted two support groups:

o   American Cancer Society

o   Friends after Mastectomy

·         Contacted all advertisers for Connie Chung, and 25 of Dr. Guy’s office employees sent letters to advertisers.

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Bob Hamas, M.D.

·         Contacted 500 patients

·         Wrote 50 letters to Congress, FDA and Washington

·         Contacted  11 local and national media

o   Dallas Morning News

o   Dallas Business Journal

o   Newsweek, Letter-to-the-Editor

o   KDFW-TV, Dallas (CBS, CH4)

o   WFAA-TV, Dallas (ABC, CH8)

o   KXAS-TV, Ft Worth (ABC,CH5)

·         (below regarding Connie Chung)

o   Los Angeles Times

o   Washington Post

o   New York Times

o   Wall Street Journal

o   USA Today

·         Secured one media placement:

o   Dallas Morning News “Today”
(currently being written)

·         Met with five congressional members

·         Assisted in preparation of Fran Cordell and CBS Nightwatch and Phil Donahue

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David McGinnis, M.D.

·         Contacted 100 patients

·         Wrote 10 letters to Congress, FDA and Washington

·         Contacted three local media

o   KSAT-TV, San Antonio (ABC, CH12)

o   KENS-TV, San Antonio (CBS, CH5)

o   San Antonio Express News, Interview

·         Secured three media placements

o   KSAT-TV, San Antonio (ABC, CH12)

o   KENS-TV, San Antonio (CBS, CH5)

o   San Antonio Express News, Interview

·         Met with four congressional members during Washington DC fly-in

o   Sen. Lloyd Bentson

o   Sen. Phil Gramm

o   Rep. Henry Gonzales

o   Rep. Lamar Smith

·         Met with Women’s Caucus during Washington, DC fly-in

·         Recruited two patients to testify at the FDA advisory panel hearing as members of “Keep Abreast.”

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Neil Reisman, M.D.

·         Contacted 110 patients

·         Wrote 12 letters to Congress, FDA and Washington

·         Contacted four local or national media

o   Roger Gray Radio, 700 AM

o   KPRC-TV, Houston (NBC, CH2)

o   KNOU-TV, Houston (CBS, CH11)

o   KTRK-TV, Houston (ABC,CH13)

·         Secured two media placements

o   Roger Gray Radio, 700 AM
Talk radio (will air ¼)

o   KPRC-TV, Houston (NBC, CH2)
“Health Matters”
(taped during fly-in)

·         Contacted no congressional members

·         Conducted seminars for the Rotary Hand Society’s Risk Management Committee hospital staff.

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Ernest Manders, M.D.

·         Contacted 250 patients

·         Wrote five letters to Congress, FDA and Washington

·         Contacted three local or national media

o   WHP-TV, Harrisburg (CBS, CH21)

o   WLYH-TV, Lebanon (CBS, CH15)
(both regarding Connie Chung program)

o   The (Harrisburg) Patriot News

·         Secured two media placements

o   WLYH-TV, Lebanon (CBS, CH15)

o   The (Harrisburg) Patriot News

·         Contacted one congressional member

o   Sen. Harris Wofford

·         Spoke during a surgical grand rounds program

·         Spoke to the local Rotary Club

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Jay Burns, M.D.

·         Contacted 75 patients

·         Wrote 40 letters to Congress, FDA and Washington

·         Contacted no local or national media

·         Secured one media placement

o   KDFW-TV, Dallas (CBS, CH4)

·         Contacted two congressional members

o   Rep. Jack Fields

o   Rep. Ralph Hall

·         Spoke to about 250-300 nurses from the nursing staffs of three major Dallas hospitals

o   Zale-Lipshy University

o   Baylor University Medical Center

o   Presbyterian Hospital

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Gordon Sasaki, M.D.

·         Contacted 100 patients

·         Wrote 5 letters to Congress, FDA and Washington

·         Contacted one local media

o   Pasadena Star News

·         Secured one media placement

o   Pasadena Star News

·         Contacted no congressional members

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Ray Morgan, M.D.

·         Contacted seven patients

·         Wrote three letters to Congress, FDA and Washington

·         Contacted no local or national media

·         Secured one media placement

o   Daily Progress Newspaper, Charlottesville, VA

·         Met with no congressional members

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Michael Niccole, M.D.

·         Contacted 603 patients

·         Wrote 25 letters to Congress, FDA and Washington

·         Contacted 65local or national media throughout southern California

·         Secured no media placements

·         Contacted no congressional members

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List of all media contacts and estimations of audience reached.

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Total impressions with all contacts     

            12, 320,354